A selection of examples of past personal spec projects, tailored with McCann in mind.
Mini UK
Post-production and Retouching from a speculative automotive shoot, cropping, distraction removal, relighting and colour correction completed in Photoshop for final outcomes.
Clinique
Retouching of product from speculative shoot, composites formed in photoshop for final deliverables.
Grangers International
Retouching of product, removing distractions (plug sockets and marks) from the background to bring focus on the intended subject.
Cherry Blossom Shoe Polish
Post Production involving colour corection and the removal of dust and other distractions, with active acknowledgement of potential copy placement and the brands visual identity.
Home Style
Conducted the removal of the background for an e-commerce setting, ensuring a clear mask was provided and a seamless experience was given for the end user.
Adobe Lightroom and Photoshop Used
Peugeot
Post-production and retouching completed from a speculative campaign, altering lighting and the removal of distractions from the scene.
Adobe Lightroom and Photoshop Used - along with content-aware tools.
HBD Tournament at SURGE Padel
Post-production and retouching completed.
The removal of distractions and reflections from around the subject. Colour corrected the blue to maintain brand colours, ensuring that the focus is on the subject and that they are enjoying their game overall.
Visit Manchester
A speculative and creative campaign, an idea of, What highlights Manchester as a limitless and growing city? Which turned into a billboard-inspired 'Welcome to Manchester' ad.
Image captured with Intentional Motion Blur in camera, post-production, retouching and copy, completed in Photoshop.
Thank you for your consideration. I am eager to contribute my skills and passion to within McCann's dynamic team, where I can continue to grow and develop as a retoucher and creative.